Topic 2 - Social Media 1

Session 1: General Principles of Social Media

Social Media overview including types of platform, how to choose, posting ideas, brand advocacy, do’s and don’ts, hashtags, use of images and dealing with negative feedback.

Session notes Slides

Session 2: Facebook Demo

Facebook for business, page types, groups, networking for business, optimisation and demonstrations of Facebook Page and Group set up and use.

Session notes Slides

Session 3: Advanced Facebook

Advanced elements of a Facebook Business Page including custom tabs, best practices, contests, viral posts, Facebook advertising, offers and optimisation.

Session notes Slides