Session 1: General Principles of Social Media
Social Media overview including types of platform, how to choose, posting ideas, brand advocacy, do’s and don’ts, hashtags, use of images and dealing with negative feedback.
Session 2: Facebook Demo
Facebook for business, page types, groups, networking for business, optimisation and demonstrations of Facebook Page and Group set up and use.
Session 3: Advanced Facebook
Advanced elements of a Facebook Business Page including custom tabs, best practices, contests, viral posts, Facebook advertising, offers and optimisation.