Topic 4 - Email Marketing

Session 1: Email Marketing Basics

Email Marketing basics including email marketing trends, why it works, options to send, available platforms, spam, permissions, do’s and don’ts and best practices.

Session notes Slides

Session 2: Email Marketing MailChimp

Setting up an account with MailChimp including all aspects of adding a list and creating and designing a campaign, writing an enews and avoiding spam filters. MailChimp demonstration follows.

Session notes Slides

Session 3: Email Marketing Advanced

Advanced elements such as growing an email list, value proposition, when to send, landing pages, deliverability, reporting, measuring success, autoresponders, sales funnels and social sharing.

Session notes Slides