Session 1: Email Marketing Basics
Email Marketing basics including email marketing trends, why it works, options to send, available platforms, spam, permissions, do’s and don’ts and best practices.
Session 2: Email Marketing MailChimp
Setting up an account with MailChimp including all aspects of adding a list and creating and designing a campaign, writing an enews and avoiding spam filters. MailChimp demonstration follows.
Session 3: Email Marketing Advanced
Advanced elements such as growing an email list, value proposition, when to send, landing pages, deliverability, reporting, measuring success, autoresponders, sales funnels and social sharing.