Topic 5 - eCommerce

Session 1: Ecommerce Basics

Ecommerce and how to participate as well as how to find, evaluate and acquire products. Options to build an online store and ecommerce best practices.

Session notes Slides

Session 2: Ecommerce in Depth

About payment gateways, merchant accounts, mobile apps, payment fraud, fraud prevention, shipping options, checkout processes and demonstration of the setup of Weebly online store.

Session notes Slides

Session 3: Ecommerce Success

How to promote an online store including search engine optimisation, paid advertising, social media and email marketing plus Ecommerce success metrics and analytics and crowdfunding to finance that fabulous product idea.

Session notes Slides