Session 1: Business Setup & Website
Starting a business including choosing a business name, branding and the benefits of developing an online presence.
Session 2: Creating a Website
Creating a website including benefits, costs and best practices. Demonstration of creation of a free Weebly website.
Session 3: Search Engine Optimisation & Analytics
Elements of on-page and off-page search engine optimization (SEO), Google Analytics and Webmaster Tools plus content creation, reviews, social media and blogging.