Topic 1 - Website & Analytics

Session 1: Business Setup & Website

Starting a business including choosing a business name, branding and the benefits of developing an online presence.

Session notes Slides

Session 2: Creating a Website

Creating a website including benefits, costs and best practices. Demonstration of creation of a free Weebly website.

Session notes Slides

Session 3: Search Engine Optimisation & Analytics

Elements of on-page and off-page search engine optimization (SEO), Google Analytics and Webmaster Tools plus content creation, reviews, social media and blogging.

Session notes Slides